In searching for blog topics, I came across Mashable's Predictions for Digital Advertising in 2011 and I thought it would be interesting to go through them (11/12ths of the way through 2011), and see how they did with their foresight!
Prediction #1: Local Advertising Becomes Relevant Again with Location
Even without extensive research on this topic, I can say that as a consumer, I have certainly noticed an increase in local businesses utilizing - and thriving as a result of - social media. An example in Cedar Falls is with Scratch Bakery who often offer specials or giveaways to their customers who frequent their Facebook and Twitter pages. An example can be seen below:
Scratch was not only able to engage their customers, but received over 800 shares, mostly by people within their geographic customer area, that resulted in essentially free advertising for their locally owned business
Google has also been instrumental in local relevancy of national companies- a quick search on Google for "pizza" from my parent's Urbandale, Iowa home returns the following results:
The paid search results advertise the Pizza Hut and Sarpino's Pizza locations nearest to my home, and the organic search results all have the address (and map integration) and phone number of their closest location - making my job as a consumer that much easier.
All in all, I think that digital advertising has properly begun to utilize such services as Yelp and FourSquare to really cater to the immediacy felt by consumers today. Many of these services also include coupons for close locations, which can certainly sweeten the pot for any potential customer.
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