Social tools like Klout, Kred and PeerIndex are sites that use social media analytics to measure a person's influence across their various social network profiles. Klout especially has made identifying influencers in a specific area more accessible to those looking to be influenced, and those looking to influence. Companies are now able to offer incentives to Klout users that influence their potential customers, often hoping for more mentions on their social media outlets, which could result in higher sales at a minimal cost to the company.
Through analyzing my specific social media interactions, Klout has deduced that I am influential in one very important topic: BACON. Hopefully, by mentioning BACON a few more times within this BACON filled post, I can continue to influence other people in the wonderful realm of BACON.
Okay, that was enough BACON for today, you BACON - ites.
Klout allows users to view the top influencers and the top people who have been given a +K, which is given to influencers by those they have influenced.
So, as we can see above, within the realm of "Social Media", Mashable is the top influencer, followed by Chris Brogan, who seems to have moved recently. Neat! Users can also access various other topics, such as film, fitness, and style - and view the top ranked influencers to find people who are probably more knowledgeable about certain topics than the average person.
Overall, I think that Mashable hit the nail on the head for this one - I am much more likely to take the advice of someone I know to be knowledgeable about a topic than to trust a celebrity endorsement. KLOUT SCORES ARE THE FUTURE.
(BACON)
Bacon.
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