Prediction #2 - Silicon Valley will be the next Madison Avenue
Mashable makes the argument that the Meccas of advertising used to reside in New York City and Chicago, but have since moved to Silicon Valley - located in the San Francisco Bay area - which is home to most of the nation's largest technology corporations.
As Twitter and Facebook become less about awareness of products and move towards being more revenue based, more marketers and advertisers will be making a move west to be a part of this new "gold rush."
Although I couldn't find numbers (or much information at all, really) on marketers moving to Silicon Valley, I did find one bit of related information quite interesting. It seems that in today's world, start-up companies don't NEED to move to Silicon Valley to be successful. We live in a connected world, and those connections don't all stem from a small community in Northern California. Silicon Valley is home to a staggering number of tech companies, but success can be born and raised anywhere in the United States.
As we talked about in our Digital Advertising course, Des Moines based company Dwolla has spent the past year growing and was named one of the 20 Most Innovative Startups in Tech by Business Insider this year. They're moving between $30-50 million per month, and has major credit card companies like Visa and MasterCard taking notice. (Although six of the companies on Business Insider's list were based in San Francisco, there was representation from other cities - Boston, Portland and Denver also made the list)
I don't really believe that the world of tech advertising has transferred to Silicon Valley, but I also don't forsee Silicon Valley - as a concept - going away any time soon, even with the advent of a more national setup)
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