Digital Advertising

I started looking over my class schedule at the beginning of this semester - my last as an undergrad at the University of Northern Iowa in Cedar Falls, Iowa. Perusing the list, I was most looking forward to my Digital Advertising class.

As part of that class, we have been tasked with creating and maintain a blog that relates in some way to digital advertising - anything past that general topic is up to the students. I want to use this blog to focus on how the internet has changed the way advertising - and the issues that people have with that advertising - is more widely spread due to the internet.

This topic came to light after seeing multiple advertising campaigns that were eventually discontinued due to negative responses from voices (bloggers especially) on the internet.  My second post quoted the NY Times blog Media Decoder, and sums up nicely what I'd like to accomplish with this blog:

The reaction to the campaign, and the subsequent changes, are indicative of the pitfalls in the age of social media to producing ads that seek to be noticed by being daring, provocative or shocking. 

The ability of consumers to quickly gather on Web sites like Facebook and Twitter and share their opinions with potentially millions of other consumers, as well as the creators of the ad campaigns they dislike, means that it is becoming harder for marketers to walk that fine line between getting noticed and getting berated.

Hopefully this will be an interesting journey!

(And YES - my blog header has a reference to The Real World. Deal with it.)